Google Places – Business Reviews what every business needs to know by Dallas Internet Marketing company.
I am sure that you would know the importance of a business review. As a small business owner, you would be doing everything possible to make your customer happy and try to get him come back. Loyalty is what you might be after. One satisfied and loyal customer brings many customers to a business place.
Online world too operates on the same mechanism. Business reviews hold their importance here too.
Top ranking is desired by all web business owners when it comes to local search engine ranking. The reasons for such desires are obvious as (a) top search engine ranking creates visibility; (b) it generates free web traffic, and (c) increases the chances of breaking into a business deal.
To obtain best ranking for local SEO, business reviews help in getting top search engine ranking for your local business listing. How?
a) Reviews help in building the reputation of the business listing. Reviews are trust building measures that lead the target market to interact with the business listed on the Google Maps search results.
b) Business Reviews help you to get top ranking in local SEO results.
Besides the other important factors that help in ranking in local SERPs like the business description, local business address, business categories etc, Google Places gives the business owner space for customer reviews. A review posted by the customers on other local directories are also picked up by Google and posted on the Google places profile not just helping the visitor to understand the business but also helps in the local search engine rankings.
Embracing the negative review and offering sensible reasoning for not living up to the customer’s expectation would help build trust.
Google, after studying other local directories, have placed some tight rules to write reviews. You cannot:
a) Post fake reviews or spam
b) A person cannot use abusive language in the post
c) You cannot threaten or harass anyone
d) You cannot post copied material – copyright rules apply here too.
e) You cannot use the reviews section to advertise
f) Cannot impersonate a person
g) Misinterpret relationship or affiliation with anyone or a business place.
h) Not to leave links that are destructive i.e. have viruses or a linked with sexually explicit material
Reviews hold their importance and a Google place helps the business owners to take advantage of this feature, provided you do it right.
Get your customers to write reviews about your business. Healthy reviews are better for the health of your web business place in terms of ranking, increase in the business reputation and in the increase of the business profits.
To learn more about Google places contact 1 VIZABILITY A Dallas based Local SEO Company offering page 1 ranking using Google SEO.
